Advance Excel

About Course

Digital Marketing is one of the fastest-growing and most in-demand skills in today’s digital-first world. This course is designed to give you a complete understanding of how brands grow online using platforms like Google, social media, websites, and mobile apps. From building online visibility to generating high-quality leads and sales, you’ll learn how digital strategies drive real business results. Whether you’re a student, entrepreneur, freelancer, or working professional, this course helps you stay relevant in the modern job market.

In this course, you’ll learn digital marketing from basics to advanced levels with a practical, hands-on approach. Topics include SEO, Social Media Marketing, Google Ads, Content Marketing, Email Marketing, Analytics, and AI-powered tools. You’ll work on real-world projects, live campaigns, and industry-relevant case studies to build strong practical skills. By the end of the course, you’ll be confident to manage campaigns, grow brands online, and start a career or business in digital marketing. 🚀

What Will You Learn?

Requirements

✔ Basic computer knowledge and internet usage skills
✔ A laptop or desktop with a stable internet connection
✔ Willingness to learn and practice digital tools regularly
✔ No prior marketing experience required – beginners are welcome
✔ Basic understanding of English (for tools, ads & analytics)
✔ Interest in online business, freelancing, or career growth

Course Curriculum

Dicover our full course curriculum

1. Introduction to Digital Marketing

What is Digital Marketing
Traditional vs Digital Marketing
Digital Marketing Career Opportunities
Understanding Online Consumer Behavior

2. Market Research

Market Research Explained
Identify Audience Segments
Verify Audience Segments
Problems & Solutions

3. Website Building

Install WordPress
Install a Theme
Website Title & Logo
Pages
Header Menu
Footer Menu
Font Pairing
Hero Section
Review Section
Themed Sections
Products Section
Mission Section
Store Setup
Shipping & Taxes
Product Page
About Page
Mobile Design
Safety & Optimizations
Checkout Test
Go Live!
Website Feedback

4. SEO (Search Engine Optimization)

How to Keyword Research
Create SEO-Friendly Content
On-Page SEO
Backlinks

5. Email Marketing

Email Setup
Capture Leads
Create Email Campaign

6. Google Analytics 4

Install GA4
Connect WooCommerce
Track Leads
Track Campaigns
Internal Traffic Filter
Analytics Overview
Digital Marketing Strategy Transcript

7. Prompt Engineering

8. Channels

Marketing Channels Explained

9. Google Ads

Google Ads Explained
Google Ads Strategies
Google Ads Setup
Shopping Ads Explained
Connect Google Merchant Center (Shopify)
Connect Google Merchant Center (WooCommerce)
Shopping Ad’s Structure
Target ROAS
Maximize Clicks
Manual CPC
Daily Budget
Targeting
Product Segmentation Explained
Segment Products
Shopping Optimizations
Search Ads Explained
Conversion Tracking
Keyword Research Explained
Keyword Research Method
Search Ads Setup
Keywords & Ads
Keywords Management
Ad Rank
Quality Score
Performance Max Ads Explained
PMax Preparations
PMax Ads Setup
Optimization Score
No Impressions
Only Impressions
Only Clicks
Only ATC
Low CR
Spy on Competitors
Ad Rules
Google Ads Transcript

10. Facebook Ads Explained

Facebook Ads Explained
Getting Started
Campaign Setup
Ads Structure
Advantage Campaign Budget
Ad Campaign Setup
Install Meta Pixel
Optimisation & Delivery
Audience
Placements
Ad Set Setup
Create DCT Ad
Verify Instagram Account
Add 2 Primary Texts + Headlines
Review & Publish
Ad Creative Setup
Important Stats
Extract Winning Ads
DCT with Winners
Winning Ads
Strategies Overview
Problem & Solution
Statistics
Testimonials
Features Point-Out
Benefits Overlay
Founder's Story
Unboxing
Before & After
3 Reasons Why
Ad Creative Strategies
Ads Manager Overview
Columns
Audiences
Banned Ads/Accounts
Ads Manager

11. Facebook E-Commerce Ads

Preparations
Create Ad Campaign
Install Meta Pixel
Create Ad Set
Create DCT Ad
Add Creatives
Add Primary Texts + Headlines
Important Stats
Extract Winning Ad
DCT With Winners

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12. Facebook Marketing

Facebook Marketing Explained
Facebook Profile VS Page
Optimize Facebook Page
Build a Community
10 Post Strategies
6 Strategies to Increase Reach
Facebook Marketing

13. Instagram Marketing

Instagram Marketing Explained
Instagram Marketing FAQ
Switch to Business Account
Optimize Profile
Account Growth
Create Valuable Content
User Generated Content
Hashtags
Tags
Geotag
Mentions
Content Creation
Reels Explained
Reels Algorithm Explained
Reels Features
10 Reels Strategies
Posts Explained
Post Algorithm Explained
Post Templates
10 Post Strategies
Stories Explained
10 Story Strategies
Highlights Explained
Highlight Icons
10 Highlight Strategies
Stories
Live Explained
5 Live Strategies
Boost Post
Ads
Analytics & Insights
Analyze Results

14. Youtube Ads

15. Pinterest Marketing

16. Linkedin Marketing

17. Quora Marketing

18. Twitter Marketing

19. Content Market Machine

20. Digital Markt. Strategy with ChatGPT

21. SEO Masterclass

22. Freelance Masterclass

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Happy Students

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Become a Digital Marketing Expert

Master in-demand digital skills and learn how to grow brands online using proven marketing strategies. Start your journey toward a high-growth career, freelancing, or online business with practical training. 🚀

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We give you knowledge with ease

1. What is Digital Marketing?

Digital Marketing is the promotion of products or services using online platforms such as Google, social media, websites, email, and mobile apps. It helps businesses reach the right audience, generate leads, and increase sales through digital channels.

2. Who can join this Digital Marketing course?

Anyone can join this course—students, freshers, entrepreneurs, freelancers, working professionals, and business owners. No prior marketing or technical background is required.

3. Do I need any prior experience to learn Digital Marketing?

No, this course is designed for beginners. We start from the basics and gradually move to advanced concepts with practical, hands-on training.

4. What topics are covered in this course?

The course covers SEO, Social Media Marketing, Google Ads, Meta Ads, Content Marketing, Email Marketing, Lead Generation, Analytics, and AI-powered marketing tools.

5. Is this course practical or theory-based?

This is a highly practical course. You will work on real-time projects, live ad campaigns, tools, and case studies to gain real-world experience.

10,000+ students Join With Us